"All in the Family" vs. "Two in a Half Men"and "Modern Family"

The sitcom “All in the Family” is different from contemporary sitcoms because it serves as only the beginning of the family sitcom deviating from the traditional “perfect family (the working/all-knowing dad, stay at home mom, and the 2.5 kids). “All in the Family” featured an ignorant (yet funny) dad with a limited education, and tackled issues that are heavily debated such as race, sex, and politics. The show presents liberal as well as conservative viewpoints on all of the issues, and expresses the realities of the world.

Even though the show deviated from the traditional family, most of the issues that were discussed did not occur within the actual immediate family, and the show did not deviate nearly as much as sitcoms do now. Now sitcoms such as “Two and a Half Men” completely deviate from the traditional family by not incorporating the values of the “perfect” family. “Two and a Half Men” does not feature a mother, but instead involves two men raising a child. Some shows even bring the realities of the world into the immediate family, such as “Modern Family”. This show features three different types of families (muti-cultural, traditional, and homosexual) and shows the trials they go through. Now shows offer a wider range of differences in cultures, sex, and beliefs, however most of them do not focus on politics and serious issues as much as “All in the Family” did. Both “Two and a Half Men” and “ Modern Family” rarely involve topics such as politics. The sitcoms now depend more on comedy to fuel the show. Comedy remains important in the sitcoms, and is incorporated into all three.

Technological Change in the !920's

Technological change shaped the formation of radio in the 1920’s by making all the many purposes clear to the public, and by proving its usefulness.

Technological change usually works in a process, which includes the invention, innovation, and then the diffusion. The invention stage is usually the part that involves the most creativity. It simply means an inventor will invent something that the public views as new. Next, is the innovation stage, this is the period when the inventions purpose is discovered. A lot of the time the inventors intended purpose, is not the purpose that the public finds most useful.  The public takes the invention, and innovates the invention into their lives in a way that is most beneficial to them. Last, is the diffusion stage, this is when the invention is spread out amongst a population. During this stage the invention is shared with a variety of users.

In the 1920’s technological change helped in the evolution of the radio. New developments such as the vacuum tube, which made radio able to transmit sound, made radio seem useful in various different ways.  After this invention Frank Conrad begin making radio broadcasts which attracted interests and newspaper coverage, and after that a store decided to sell radios to pick the regular broadcasts, and the station KDKA came about. Because of radios’ new technological capabilities people begin to innovate and diffuse the invention. The new technology made people think of things to do with radio, the text states retail stores started radio stations just to promote goods, newspapers saw news potential; schools and churches saw educational possibilities. Technological change made the evolution of radio possible.

Cultivation Theory: Tobacco

Doctor is endorsing smoking in ad

Couple in Movie Smoking

Happy Couple in Ad Smoking

THEN

Cartoons Smoking

                                                                            

Betty Davis Smoking

The concept of cultivation helps me to understand the purpose of the media’s current presentation of tobacco.

The cultivation theory simply describes the process that is used to make images or ideas a reality amongst the receivers (people receiving the images or ideas). The images or ideas are consistently beat into the minds of the receivers until they become apart of the receivers’ thoughts and opinions. This is done sub-consciously without the receiver even realizing it. The images or ideas are slipped into magazines, television, newspapers, basically anywhere and anything dealing with everyday life. I think the concept basically is legal brainwashing.

Cultivation helps me to understand the methods behind the media’s current presentation of tobacco.  I see Public Service Announcements ad campaigns on television, in schools, magazines all the time stressing the horrid characteristics of tobacco. They talk about the ingredients, facts about deaths resulting from tobacco, and the negative image that goes along with tobacco.  All the PSA ads present tobacco as poison that kills innocent people. There are hardly any commercials promoting tobacco, and everyone fears that tobacco causes cancer. In movies now, the bad guys smoke. Now tobacco has this negative image and stigma. In the 50’s -60’s era tobacco was presented as positive, and endorsed by many celebrities in movies and television; most thought of tobacco as positive. It was seen as a normal part of everyday life.  Now it is the exact opposite, it has been cultivated into our minds that tobacco is bad now...but hasn't it always been bad?

NOW

PSA

PSA:Nasty Cigarette Ingredients

Framing is very dominate force in media and apparent in a lot of commercials. One in particular I would like to focus on is the KFC Double Down commercial being aired all over television right now. Framing helps me to understand why the sandwich is presented the way it is.
In my opinion framing is just how the media wants you to think or feel about a certain topic. The media basically delivers the information exactly how they want the receiver to receive. Whether this means leaving out important details, or emphasizing details that are not important. Another way to look at framing is to dissect the word for what it really means. A frame is a structure that you place things that you think are important in (ex. House frame, picture frame), and –ing is he suffix which mean the act of doing. So the media decides what they want to put into their frames, and how they want information to be interpreted or looked at by the public.
As for the KFC commercial I think it hilarious how they frame the ad. They emphasize that the sandwich is a hunger killer, makes men “unhungry”, and that it is not a sandwich for wimps. They even have the men to speak in high-tones to emphasize their weakness before eating the sandwich, and after they eat it, they’re strong men again. However KFC conveniently leaves out the horrid nutritional facts, and about how even though the sandwich may make you “unhungry”, it is extremely unhealthy! They use large men, images of the hearty sandwich with the ingredients piled on, and words that do not exist like “unhungry” to make the viewer think this sandwich is the best choice for them if they want to be full. They frame this ad to make this sandwich seem amazing, and it really is not that amazing.