AXE!!

I believe the Axe “Clean Your Balls” advertisement is very persuasive; it implements comedy, sexual innuendos, and gender stereotyping. The advertisement is hilarious and shocking and grabs people’s attention. As soon as people hear, “keep your balls clean”, they want to continue watching the commercial to find out what the commercial is about. The sexual innuendos and gender stereotyping are targeted towards their consumers, which are young male / female (they buy Axe for the men in their lives or encourage the purchase). Young people think the obvious sexual innuendos are hilarious, so they want to watch. However, the gender stereotyping in the advertisement is not so obvious. First, two attractive females are the stars of the advertisement, and they are “cleaning the balls”.  They are teaching the men how to clean. Secondly, the men in the commercial are mostly all young, attractive guys who seem to not know how to “keep their balls clean”. This commercial seems to just be funny on the surface, but it is very powerful and persuasive.

I will discuss the most obvious appeal in the advertisement, which is sex. This appeal is simple; sex sells. Sexuality makes the audience curious and can create strong emotions about the advertisement. This appeal can make the product seem interesting, but also can make the product seem vulgar.

This Axe advertisement exemplifies sex appeal through its use of sexual innuendos and casting choice. The entire advertisement is based on a sexual innuendo; this sexual innuendo is carried out throughout the entire commercial. Also the advertisement’s stars are two seemingly young, attractive women.  The other cast members are mostly seemingly young, attractive men. This advertisement says young attractive men use Axe, and young attractive women like/want the men in their lives to use axe.