Globalization

Globalization is a process of increasing the interconnectedness among nations, cultures, and people. This process is supported and accelerated by technological developments. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well being in societies around the world. Supporters of globalization argue that it allows poor countries to develop economically and raise their standards of living, where as opponents of globalization argue that the construction of an international free market has benefited the Western world (primarily the United States) at the expense of local cultures.

 This concept can be associated with cultural imperialism. Cultural imperialism refers to an unbalanced relationship in culture and media between countries. This issue seems to mostly concern the unequal flow of film, news, television programs, cable channels, and music from the United States to other countries. This is a major issue because Western culture is designed to help people become consumers; this often clashes with local culture.

A prime example of cultural imperialism on television is the hit reality television shows “American Idol”.  Although “ American Idol” is a competition, it also serves as an advertiser for its sponsors.  “American Idol” constantly displays their sponsors’ products and logos. By Season 7, “American Idol” showed 4,151 product placements in its first 38 episodes, according to Nielsen Media Research (Grover). The reality show is broadcast to over 100 nations outside of the United States and has had an overwhelming influence on some of these nations. For example, in China “American Idol” has had a massive impact on the radio airplay, and has even influenced them to create their own version of the show.

Grover, Ronald (2008-05-28). "American Idol's Ads Infinitum". BusinessWeek. Retrieved 2009-02-11.